Electronic Reserves

Biochemistry is a major new textbook designed and created specifically for briefer courses in the subject. Written by Prof. Terry Brown of the University of Manchester (author of Genomes and Gene Cloning), the book provides the necessary detail and rigour expected for these courses, but without the extraneous material found...

`the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal `a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence...