Electronic Reserves

The following notes, originally known as Neuroanatomical Notations, were prepared for the purpose of providing a quick review of some of the pertinent points that should be considered in refreshing your memory of Neuroanatomy. Obviously the booklet is not encyclopedic, and is cer tainly not intended as a text on...

So you know who your customers are, and you know your products and services. You've examined how to build a competitive edge and you've analyzed your products or services and your pricing strategies. This article looks at making sure you have a database to capture and analyze information, how to...

Having gained a clear direction of where you are heading and who you are targeting, you need to identify the right marketing or promotional tools to reach those target customers. This article looks at the marketing tools at your disposal and the following chapters cover these techniques in depth to...