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The overall objective of marketing is to ensure that the company obtains the revenues it needs to achieve its profit targets. Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges and relationships with target markets for the purpose of achieving...


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Projects fail for many reasons: time and budget, unchecked complexity, big changes in scope. Performance-Based Project Management shows how to minimize failures and increase your successes with a straightforward plan for avoiding surprises, forecasting performance, identifying risk, and making course corrections quickly.