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Early childhood development research offers solutions to several of the world's social and economic problems - solutions that can break the cycle of intergenerational poverty, improve the health, education, and wellbeing of the global population, and yield high rates of return on investment in the formative years of life. And...

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.