Here is an introduction to project management from one of its best and most experienced writers.Project management depends largely on common sense and a logical, systematic approach. But it is necessary also to acquire some special skills to organize, schedule and control a project so that it produces the result...
Regardless of company size or industry, leaders are always on the lookout for innovative ways to get work done quickly and efficiently. They need employees they trust and on whom they can rely to protect the interests of the company—employees, like you, who will become tomorrows leaders.
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
