Social Entrepreneurship: Theory and Practice details how social entrepreneurship can creatively solve pressing and seemingly insurmountable social problems. Theories of social change are presented to help demystify the "magic" of making an immense, yet durable and irreversible social impact. In-depth case studies from multiple disciplines and from around the globe...
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with...
