Computer and Information Security Handbook, Third Edition, provides the most current and complete reference on computer security available in one volume. The book offers deep coverage of an extremely wide range of issues in computer and cybersecurity theory, applications, and best practices, offering the latest insights into established and emerging...
Consumer psychology is complex, being asymmetric and uncertain. It takes a long time to develop an attitude on any consumer perceptions. Building attitude in the marketplace is often more impulsive than judgmental and is largely determined by the pressure of consumer needs and available choices. Traditional consumption practice is often...
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition...
