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Imagine if we were using the same medical techniques today that were used during the Industrial Revolution, including the practice of bloodletting using leeches. Medicine has come a long way since then. So why do organizations and corporations cling to management techniques that are just as obsolete as the bleed-and-leech...

Here is an introduction to project management from one of its best and most experienced writers.Project management depends largely on common sense and a logical, systematic approach. But it is necessary also to acquire some special skills to organize, schedule and control a project so that it produces the result...

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Projects fail for many reasons: time and budget, unchecked complexity, big changes in scope. Performance-Based Project Management shows how to minimize failures and increase your successes with a straightforward plan for avoiding surprises, forecasting performance, identifying risk, and making course corrections quickly.

Project management has evolved into a forceful management approach that helps advancement to progress in strategic directions. The systems help business and industries in their struggle to keep the purpose of their existence relevant amid changing customer needs and expectations.

Senior executives and project managers from more than 50 world-class companies offer their best practices for successful project management implementation The first two editions of the bestselling Project Management Best Practices helped project managers navigate the increasingly complex task of working within global corporations employing distant and diverse work teams....