Electronic Reserves

This book consists of the following four parts: Motivations and Foundations; Elementary Probability and Statistics; Decision Making Models; and Advanced Statistical Modeling. Part I is introductory, and an initial chapter provides motivation for all of the subsequent chapters by means of simple, but (hopefully) well-thought, toy examples. The following two...

If you’re a project manager, you need this guide to fill in the gaps in the PM canon. The Project Management Institute’s Body of Knowledge, fails to fully explain certain PM tools and how they work, among other failures. Real-World Project Management fills in those major gaps with irreverence, wit,...

This highly accessible book gives advice to project managers who need to get up to speed quickly. It includes hints and tips on managing budget, time, scope and people. This updated edition reflects changes to working practices such as the use of social media and collaboration tools. SHORTLISTED FOR THE...

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with...