Electronic Reserves

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases,...

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

Imagine if we were using the same medical techniques today that were used during the Industrial Revolution, including the practice of bloodletting using leeches. Medicine has come a long way since then. So why do organizations and corporations cling to management techniques that are just as obsolete as the bleed-and-leech...

With the prevalence of digital information, IT professionals have encountered new challenges regarding data security. In an effort to address these challenges and offer solutions for securing digital information, new research on cryptology methods is essential. Multidisciplinary Perspectives in Cryptology and Information Security considers an array of multidisciplinary applications and...