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Consumer psychology is complex, being asymmetric and uncertain. It takes a long time to develop an attitude on any consumer perceptions. Building attitude in the marketplace is often more impulsive than judgmental and is largely determined by the pressure of consumer needs and available choices. Traditional consumption practice is often...




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The Internet bubble has collapsed and the largest bankruptcy in US history, Enron, has made the call for greater transparency in financial reporting more important than ever. Andrew Higson draws attention to what is a 'true and fair view' in reporting and critically examines accounting theory and modern practice.

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Delve into the mind of a fraudster to beat them at their own game Corporate Fraud Handbook details the many forms of fraud to help you identify red flags and prevent fraud before it occurs. Written by the founder and chairman of the Association of Certified Fraud Examiners (ACFE), this...

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This book present the value school of corporate governance,outlining a multitude of areas where corporate governance could addreal worth, and showing how this can be put into effect. No “one-size-fits-all” model emerges as a solution.Rather, the insights in this book take idiosyncrasies and dynamicsover time into consideration. They consider the...