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From the book’s Foreword by Trevor Mole, Managing Director,Property Tectonics; President of the European Association ofBuilding Surveyors and Construction Experts: ‘Shu-Ling and Martin have built on their research workand that of others to produce an understandable and readableinsight into innovation in small professional service firms. Theyhave successfully unravelled the complex...

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something...

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