Electronic Reserves

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something...

So you know who your customers are, and you know your products and services. You've examined how to build a competitive edge and you've analyzed your products or services and your pricing strategies. This article looks at making sure you have a database to capture and analyze information, how to...

Having gained a clear direction of where you are heading and who you are targeting, you need to identify the right marketing or promotional tools to reach those target customers. This article looks at the marketing tools at your disposal and the following chapters cover these techniques in depth to...