The overall objective of marketing is to ensure that the company obtains the revenues it needs to achieve its profit targets. Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges and relationships with target markets for the purpose of achieving...
So you know who your customers are, and you know your products and services. You've examined how to build a competitive edge and you've analyzed your products or services and your pricing strategies. This article looks at making sure you have a database to capture and analyze information, how to...
Having gained a clear direction of where you are heading and who you are targeting, you need to identify the right marketing or promotional tools to reach those target customers. This article looks at the marketing tools at your disposal and the following chapters cover these techniques in depth to...
Projects fail for many reasons: time and budget, unchecked complexity, big changes in scope. Performance-Based Project Management shows how to minimize failures and increase your successes with a straightforward plan for avoiding surprises, forecasting performance, identifying risk, and making course corrections quickly.
