Electronic Reserves

This book offers essential information on China’s human spacecraft technologies, reviewing their evolution from theoretical and engineering perspectives. It discusses topics such as the design of manned spaceships, cargo spacecraft, space laboratories, space stations and manned lunar and Mars detection spacecraft. It also addresses various key technologies, e.g. for manned...

Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. By mapping out the most effective strategy, organizations can make winning operational choices in today’s VUCA (volatile, uncertain, complex and ambiguous) business environment.

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something...

The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces....